An important lesson I learn and re-learn in each agency brand partnership, is that, at the end of months of work, you generally only receive a few slides and mockups of the “new brand”.
Taking this one-pager style guide and turning it into a living, breathing brand system is my favorite part of a brand refresh project. As one-half of the full brand team, I took on anything and everything related to digital design. This meant fleshing out the website, email, social and more to start. This also involved hiring a web agency, creating re-usable templates in Figma, and building out our small-but-mightly design system.