After locking in our UX and content strategy we moved into the visual design phase where I worked with our visual design lead Natalie Schoch to lock in color, illustration style, typography, animation and finalized layouts refinements. We art directed the amazingly talented artist Agatha Singer to create content category and color directions.
Lastly, we worked with the agency Melon to develop the project. As technical lead on this project, I worked with content lead Riddhi Shaw from the start to find the perfect development partner. As a front-end developer myself, I had seen the opportunity of overhauling our Wordpress code and rearchitecting our URL system for optimized performance and SEO. This was a lofty project and took input from many Gusto teams, including a small CSS sprint from Natalie and myself to make the design perfect and add tweak animation code.
This project was put on a short timeline with limited resources so our team wore multiple hats and performed with incredible efficiency. I am incredible proud of what an organic traffic and brand success this complex project was in the end.